Credit 101 is a short-form series that provides social natives with handy, bite-sized financial guidance to empower them to manage their money and make credit knowledge more accessible to a younger audience. Comedian Mike Wozniak (pictured) has challenged himself to present facts and tips about money in a fun and ambitious way. In this 'Beginner's Guide to...', he talks you through each area, covering everything from credit to loans and mortgages.
Credit 101 coincides with research that suggested 73% of people in the UK fall below the financial literacy levels in 2023. Also, 39% of households were in ‘serious financial difficulties’ or ‘struggling’ financially according to a study from Abrdn Financial Fairness Tracker, ONS in May 2024. This suggests an increase of 11% since April 2020. Making the launch of Credit 101 more timely as it will equip people with the knowledge, they need to help them take control of their money.
It is not the content itself that is interesting — ultimately, it is nothing more than a financial tutorial — but rather the operation itself, and the search for new synergies and alliances in order to stand out in an increasingly complex and interconnected media landscape.
Axel Fiacco
To read about another combination between traditional formats + gaming & You Tube, and another ‘traitor’s style’ format, go to: Espresso
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