Format

The new season of L’Isola dei Famosi premiered on Canale 5, on Wednesday, May 7, with an impressive performance, claiming the top spot in primetime with 2,039,000 viewers and an 18.94% audience share. The show also secured clear dominance in the commercial target demographic, averaging a 21.21% share.
Hosted for the first time by Veronica Gentili, the reality show reached peaks of 30% share and 3.4 million viewers, confirming its appeal to a broad audience.

The show performed exceptionally well among younger viewers, recording a 34.2% share among teens aged 15–19 and 27.73% among the 15–34 age group.

Strong engagement was also noted across digital platforms: during the live broadcast, over 26,000 posts and comments were shared across Italian social media channels. On X (formerly Twitter), the official hashtag #ISOLA quickly entered the top three trending topics of the evening.

Giancarlo Scheri, Director of Canale 5, commented:“A fantastic start for the new edition of L’Isola dei Famosi. Congratulations to host Veronica Gentili, who approached her debut on Canale 5 with great confidence and professionalism, joined in-studio by the outstanding commentator Simona Ventura.
Hats off as well to Pierpaolo Pretelli, reporting live from Honduras, and to the entire Mediaset and Banijay Italia production and creative team, whose passion and dedication made last night’s success possible.”