Hosted by Nella Rose, Tapped Out sees celebrities pushed to their limits with tricky prank challenges. The longer they can last before deciding to 'tap out' the better, as the celebrity contestant who survives the longest of the increasingly embarrassing tasks is crowned champion. The loser will face a final elimination. The pilot is expected to air around Christmas.
Once again we find the same pattern: a typical traditional TV genre (the prank show) made more 'modern' and appealing thanks to an internet personality (Nella Rose). In this case, however, Channel 4 created it 'on its own', first launching it on its own streaming platform, Channel 4.0, and then transferring it to the linear channel.
A very clever strategy, and one that will be increasingly adopted by broadcasters looking to move with the times.
To read how You Tube is becoming the symbol of the new television system, go to espresso
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