FormatBiz | Be Entertainment Launches a New Talent Competition Lift You Up

Be-Entertainment new singing talent competition, Lift You Up, for VTM. Set to revolutionize the talent show genre, the competition will feature four of the country's biggest and most accomplished singers, who will use their success and extensive industry knowledge to lift the career of one special talent that wins the competition to new heights. With active participation from the studio audience and one on one interaction with the musical mentor, only the best of the best will make it through to the last episode. The series will feature exhilarating visual effects, including a lift mechanism.

The winning artist will receive the extraordinary opportunity to collaborate on a new hit single and embark on a nationwide tour, effectively launching their career into stardom. This uplifting and innovative format is currently in production and is poised to premiere on VTM in Belgium. Be-Entertainment will represent the new talent quest internationally.

Be-Entertainment’s Managing Director, Gepke Nederlof, shared, “When VTM’s Channel Director, Davy Parmentier, first told me about ‘Lift You Up’ two years ago, I was immediately intrigued. This format masterfully blends a variety of powerful and visual elements that seamlessly fit into the larger narrative. With its unique approach and the current trend of ‘collabs’, I believe ‘Lift You Up’ has the potential to become a defining talent competition of our time."