Format

Freezing in Portugal

Freezing in Portugal
Formats, as we all know, are among the most global of products. But it is also true that some countries 'specialise' in certain genres and are masters of them. Japan, for example, is undoubtedly the country of comedy-action games: Hole in The Wall (Brain Wall - 脳カベ, Nōkabe - which was part of a larger format) is actually one of the funniest ever: take a short break and enjoy a piece of it here.

Now Portuguese private terrestrial broadcaster VTI has announced that it will produce Freeze, a Japanese comedy game originally developed and produced by Fany Studio and Yoshimoto Kogyo for Prime Video, with Fremantle taking on the global production rights.
In this fun and hilarious format, players enter an enclosed room and must 'freeze' until the host releases them. Along the way there are traps and tricks to provoke reactions from the players, such as flying mannequins and giant popping balloons, and those who move, laugh or react the most are eliminated. The player who stays still the longest is crowned the winner and receives a grand prize.
A concept that is only apparently simple: in reality, finding the right balance between the game and the ‘wacky’ part requires experience and taste. But if you succeed, the result is guaranteed.
To read the other news about a Swedish reboot and the Spanish wave of formats, go to Espresso
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