Markets

Natpe Budapest is a Unique Marketplace for CEE

Natpe Budapest is a Unique Marketplace for CEE
NATPE Budapest 2024 concludes today with impressive overall figures. The event saw 850 registrations, surpassing expectations, including 430 buyers, reflecting a significant presence from the CEE region. This marks an 18% increase in buyer attendance compared to last year. The event featured 145 exhibitors representing nearly 70 different countries, showcasing its international appeal.

This year's event experienced a 12% growth in participants compared to the previous year. According to feedback gathered by Natpe, most attendees reported having a successful market experience: "the networking opportunities at NATPE Budapest - said Claire MacDonald of Natpe - remain highly valuable, contributing to the event's positive reception and continued success in fostering connections within the industry".

According to the information achieved during the conferences at Natpe (InterContinental Hotel, 24-27 June, 2024),
linear TV remains a key revenue generator in CEE, with expanding economies and increasing TV households creating opportunities for channel owners. Pay TV operators are shifting to a super-aggregation model, differentiating themselves with popular linear TV channels. A hybrid distribution strategy using satellite, fiber, and internet feeds is essential for maximizing reach. The CEE region has some of the highest pay TV penetration rates globally, with fast-growing economies and increasing willingness to pay for premium content.

Regarding the genres most demanded by the market: once again, melodrama, costume drama, and drama, in general, are the most popular. Turkish series remain in high demand. The Chamber of Istanbul was one of the main sponsors of the event in Budapest, and many Turkish distributors presented their catalogs in the suites on the second floor, including Kanal D, Mist, Inter Medya, Global Agency, and ATV.
Furthermore, unscripted and entertainment are growing - "we saw a request for entertainment show - said Claudia Marra, Manager at Mediaset Italy - especially in prime time there is a demand for family oriented shows".
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