The 68th Eurovision Song Contest (ESC), hosted by Sveriges Television (SVT) in Malmö, united audiences worldwide through both linear and online platforms with an impressive 163 million viewers tuned in to the event through public service media channels, highlighting its widespread appeal. Votes were cast from 156 countries globally, underscoring the Contest's international reach and significance.
The event organized by the European Broadcasting Union (EBU), registered the highest record, among younger demographics. Leveraging the power of social media, videos featuring #Eurovision2024 garnered an impressive 6.5 billion views on TikTok, marking a substantial increase of 1.7 billion views compared to the previous year’s hashtag. The Contest also achieved a significant milestone by reaching nearly 500 million accounts on TikTok, quadrupling its reach compared to 2023.
Furthermore, the official ESC 2024 playlist emerged as the most-streamed Spotify playlist and featured in the Top 10 Apple Music playlists globally on Sunday, May 12, reflecting the Contest's influence on music consumption trends.
Eurovision 2024 Draws 163 Million Viewers Worldwide
