“Following Spain, Italy has become the major market for MADD in Western Europe,” according to Özlem Özsümbül, MADD’s Head of Sales. “The fact that we have four strong series set to debut there gives me great confidence. We see a big future in Italy. As MADD we are so happy to work with Mediaset in Italy again.”
Among the series soon to air on Mediaset are The Family (Featuring Kıvanç Tatlıtuğ, Serenay Sarıkaya), If You Love (Featuring Kerem Bürsin, Hafsanur Sancaktutan), Gülcemal (Featuring Murat Ünalmış, Melis Sezen) and the International Emmy-winning series Family Secrets (Featuring Kaan Urgancıoğlu, Pınar Deniz).
There’s every reason to expect these new titles will perform well in Italy, as other top and most loved MADD title Love is in the Air did.
