Kids

Studio 100 International unveiled three nominations for the esteemed Bologna Licensing Awards, scheduled to coincide with the Bologna Children’s Book Fair from April 8th to 11th, 2024. This year, Studio 100 International stands as a finalist in three distinguished categories:

• Best Promotion/Loyalty Campaign: Recognized for its innovative engagement strategy, Studio 100 International partnered with retailer LIDL across Austria, Denmark, and Spain in 2023 and 2024 to integrate characters from the TV show “Vegesaurs” into a loyalty campaign featuring figurines and plush toys. This collaborative effort with license partner L-founders has seamlessly blended fun, education, and value, enhancing the retail experience.

• Best Fashion Project: In collaboration with Bavarian Caps, an emerging creator and fashion retailer renowned for its fusion of traditional and contemporary styles, Studio 100 International celebrates the iconic brand “Heidi” through a captivating collection that evokes sentiments of nature, freedom, and nostalgia.

• Best Licensed Sustainable Project: Recognized for their dedication to sustainability, business partner License Factory and Studio 100 International have earned a nomination for their pioneering use of natural dyes in clothing production, aimed at making a positive impact on climate change and the environment. Central to this initiative is “Maya the Bee,” serving as a brand ambassador for sustainability.

Joachim Knödler, Head of Licensing at Studio 100 International, expressed his gratitude, stating, "We are deeply honored by the recognition bestowed upon us by the Bologna Licensing Awards. Our dedicated teams and partners have worked tirelessly to realize these projects, and being nominated in these categories is a testament to our commitment to creativity, quality, and sustainability. We eagerly anticipate the awards ceremony and extend our best wishes to all fellow nominees."

The winners will be revealed during an eagerly anticipated ceremony at the Bologna Licensing Trade Fair, an integral component of the Bologna Children’s Book Fair.