MADD's drama Wild Heart racked up over 40 international sales

MADD's drama Wild Heart racked up over 40 international sales
MADD Entertainment, the world’s leading distributor of Turkish dramas, is pleased to announce that the ongoing new series WILD HEART, which just broadcast its 18th episode in Türkiye, has already racked up over 40 international sales. Many more are set to be completed this week at Content Americas in Miami.

WILD HEART is one of the most popular new dramas in Türkiye this year. The hit series dominates Tuesday nights for Fox, where it airs under the title Yabani and is #1 across ABC+1, AB, and even Total.

Foreign sales have proceeded quickly for the hit series, including Spain, Spanish-speaking Andorra, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Georgia, Israel, Kazakhstan, Kyrgyzstan, Moldova, Montenegro, Romania, Russia, Serbia, Tajikistan, Turkmenistan, Uzbekistan, and 24 countries across MENA.

WILD HEART follows the remarkable journey of Ali, who was abducted as a boy and ended up working for the gang who kidnapped him. After enduring years of hardship, Ali renames himself Yaman and escapes his captors to build a new, better life together with his three friends. Things are not easy for this new family, but they work hard and are able to leave their dark past behind. Through it all, Yaman somehow manages to keep his soul pure and never succumbs to the darkness that surrounds him.

Things get complicated when Yaman meets Rüya, a beautiful girl from the rich side of town. Her boyfriend nearly overdosed, and it’s up to Yaman to save him. He delivers Rüya’s boyfriend to his mother who is a senior doctor. Later, after the boyfriend beats up Yaman’s best friend in retaliation for exposing his drug problem to his mother, Yaman goes to his home to take revenge. That is when Yaman realizes that Rüya’s boyfriend is his brother, and he is actually Ali Soysalan, the boy who was kidnapped 15 years ago.

Caught between the family he made and the family that was stolen from him, the road ahead is uncertain. Is he Yaman or Ali? This exciting new series is produced by NTC Medya and features many stars, including Halit Özgür Sarı (For My Family), Dolunay Soysert (One More Chance, Wings of Love), Simay Barlas (Ömer), Bertan Asllani (All About Marriage), Yurdaer Okur (Family Secrets), and Osman Alkaş (Heart of the City).

Readymade and format rights for WILD HEART are still available for many territories around the world. For more information, please contact your MADD representative or visit