The new year opened with three premieres for Talpa Studios’ quiz show The Floor in the USA, France, and Italy.
On January 2nd, the U.S. version of The Floor hosted by Rob Lowe, premiered on the FOX television network with impressive ratings, reaching 3.9 million multiplatform viewers in Live + 3 ratings and ranking as FOX’s most-watched unscripted Tuesday debut in 13 years. A special 8-minute preview of the series airing post-NFL on FOX on Christmas evening garnered a 2.2 L+SD ratings (Live + Same Day) and 8.7 million viewers. With The Floor, FOX delivered its most-watched Tuesday with entertainment programming in almost eight months. The Floor’s premiere was FOX’s largest total multiplatform audience for an unscripted debut in two years and is also FOX’s most streamed gameshow debut on record, marking a promising start for the quiz show that has become one of the fastest-growing formats of 2023.
The quiz show also made a successful debut in France and Italy. On France 2, the premiere of The Floor (Saturday, December 30) recorded 3.26 million viewers, 44% above the channel average. The episode reached a 17.3% market share in the 4+ demo, outperforming the channel average by 4.2 points. Additionally, it ranked as the third most-watched TV show in the 4+ category and the second most-watched among women. In Italy on Rai 2, the first episode of The Floor (Tuesday, January 2) attracted 1.126 million viewers and achieved a 7.1% audience share in the 4+ category. The Floor in Italy is produced by Blu Yazmine.
Talpa Studios recently announced its hit quiz show's ninth and tenth international sales to Argentina and Hungary. Achieving this milestone in less than a year since its premiere and demonstrating success in various markets is a testament to its widespread appeal, fulfilling industry expectations.
In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square. Categories range from 'famous athletes' to 'Hollywood actors' and from ‘iconic buildings’ to 'mammals'. The winner of a duel conquers his opponent's square - the loser leaves the game. The further the game progresses, the higher the stakes. After eight episodes, only one person who stands on the floor will win 100.000 euros.
