TV Audience

January 7, 2024: Rai 1 tv movie La Luce nella Masseria won pt slot with 19%, it celebrates 70 years of the television in Italy; good result Terra Amara (14.2%)

January 7, 2024: Rai 1 tv movie La Luce nella Masseria won pt slot with 19%, it celebrates 70 years of the television in Italy; good result Terra Amara (14.2%)
Rai 1 TV movie La Luce nella Masseria 3.445/19%
Canale 5 Turkish soap opera Terra Amara 2.682/14.2%
Rai 3 current news Report 2.253/11.8%


TV movie La Luce nella Masseria is an Èliseo Entertainment production in collaboration with Rai Fiction which recorded a good record on its premiere. It's placed in the part of the celebrations for the 70 years of television and tells the story of the arrival of the new medium in a family in Southern Italy in the 1960s. On 3 January 1954, Rai began its regular broadcasting service throughout the national territory. Within a few years, television entered the homes of Italians. In 1965 there were over 6 million subscribers.

It talks about the story of a family from Matera, a city in Basilicata which about 15 years earlier had been defined by Palmiro Togliatti as "national shame" for the poor living conditions of the people. There were s a population that 95% supports itself with agriculture and which still has quite significant emigration (to the north and abroad).

In the house of the family, the arrival of modernity caused a fracture within the peasant civilization and compromises those moments of sharing and sociality that have always been inherent to it. Life in the countryside was tiring and difficult, but the family was united and, in the eyes of the children, living all together was happiness. It will be television that will keep that sociality alive. Gathering around the television becomes a collective and social experience thanks to the aggregating force of the programs of the time.
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