STUDIOCANAL in partnership with Mercis and Superprod Animation announced plans to develop and produce a new CGI series of the worldwide renowned children’s animation classic Miffy. The series is in development with CANAL+ and will launch on the channel in 2025.
Francoise Guyonnet, Executive Managing Director TV Series, STUDIOCANAL made the announcement at Brand Licensing Europe (BLE) in London, concurrently with Marja Kerkhof, Managing Director, Mercis and Clément Calvet and Jérémie Fajner, co-founders of Superprod Animation.
Based on the world-famous character Miffy, created by Dick Bruna in 1955 and featuring in more than 30 books, a brand-new animation series of the much-loved bunny will be produced to excite and engage today’s pre-school aged children and all the people who love her around the world.
Miffy – the “sweet, lively little bunny” has evolved into a more complex, funny and engaging character who lives in an exciting, contemporary world. The new MIFFY series is distinguished by its emphasis on character-driven stories that teach emotional lessons. MIFFY is positive, creative and spontaneous, sometimes even impulsive which can lead to tricky situations that she cleverly overcomes, thanks to her positive attitude and empathy.
Available as 78 episodes of 7 minutes and targeted at 3-5 year olds.
International sales will be handled in the Netherlands and Japan by MERCIS and by STUDIOCANAL and SUPERIGHTS in the rest of the world. All merchandising and publishing rights regarding the new series shall be handled by MERCIS.