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Mediaset Italia satisfied with the debut of Myrta Merlino on Canale 5

Mediaset Italia satisfied with the debut of Myrta Merlino on Canale 5
The kick off of new daytime talk show Pomeriggio Cinque, achieved a very good result according to the Head of Canale Cinque, Giancarlo Scheri:"we are very happy with the brilliant debut of Myrta Merlino on Mediaset - he said in a press note.

The show with the new presenter after the long-running seasons led in the past by Barbara d'Urso, was leader in the slot. The first part recorded 1.63mln viewers with an audience share of 21.37% (20.59% active individuals) and 1.57mln viewers in the second part with an audience share of  19.34% (19.44% active individuals).
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