Fremantle has promoted Roberta Zamboni as Global Head of Branded Content Sponsorship. Roberta began her career at McCann Erickson, then moved to Microsoft Advertising and later to Starcom Mediavest, part of Publicis. Prior to joining Fremantle in 2017, she was Head of Brand Strategy for Twitter. In the last 6 years Roberta has directed the branded partnership initiatives for Fremantle Italia obtaining incredible results in the Italian market with the activation of over 100 new commercial partnerships strengthening the quality and credibility of our productions.
In her new role, Roberta will report directly to Andrea Scrosati, Group Chief Operating Officer and CEO Continental Europe in Fremantle, and will be responsible for introducing new business models and enhancing Branded Entertainment strategies globally. Roberta will work in Milan and will continue to deal with the Italian market as well.