Format

Leading independent distributor All3Media International has today announced it will partner with the award-winning producer Luti Media to take the highly anticipated, innovative and diverse couples therapy series Blue Therapy (w/t) to the global market. All3Media International will also handle format rights for Blue Therapy.

Based on the viral Blue Therapy YouTube series which launched in 2021, Blue Therapy (w/t) has been commissioned for a full series for E4 and will explore the complex modern relationships of five young, diverse and aspirational couples, rarely shown on screens. Set in a luxurious, idyllic country house, the couples meet with relationship coaches to face up to the conflicts in their partnerships surrounding topics including race and interracial relationships, class, children, careers and gender role expectations. Told through a blend of reality and high drama, the series is packed with emotional highs and lows, as secrets are revealed, arguments started, and unrealistic expectations conveyed - as the series asks will love ultimately win out?


The original YouTube series began as a six-part reality show that quickly became an online sensation. Called “the most explosive reality show of the year*”, the series averaged over two million views per episode, across 15 territories, including UK, US, The Netherlands, Canada, Nigeria, Australia and South Africa.

Commissioned by E4, Blue Therapy(w/t) will premiere in the UK later this year. The series was commissioned as part of Channel 4 and Motion Content Group’s Diverse Indies Fund, to boost commissions from small and medium sized ethnically diverse-led production companies. Luti Media will produce the series with Trend Centrl and Motion Group.

Luti Fagbenle, Founder and Managing Director of Luti Media commented “With a brilliant track record for cementing bold new reality content in the international market, All3Media International is the perfect partner in Blue Therapy’s global journey. Our elevated series opens up a bigger, bolder, more glamourous and inclusive world which amplifies the moments that made the original series a global online sensation. From the gripping confessionals, provocative statements and enthralling yet relatable relationships, Blue Therapy is compelling, eye-opening, and provocative viewing that I feel confident All3Media International will find the best global partners for.”

Rachel Job, SVP Non Scripted Content at All3Media International added “The exceptional team at Luti Media has crafted an innovative, trailblazing couples therapy series that offers everything our buyers look for. With exclusive, intimate access into the lives and relationships of five culturally diverse couples, the series breathes new life into universal dating debates and offers a forum for voices and cultures we rarely see on screen, especially on reality television. Addictive, glamourous and thought-provoking, we can’t wait for our clients to discover why Blue Therapy will be their latest television obsession.”


* https://www.theguardian.com/tv-and-radio/2021/jun/17/my-obsession-with-blue-therapy-the-most-explosive-reality-show-of-the-year