Mipcom: Baidu Hao Kan signs a partnership agreement with WebTvAsiaMipcom: Baidu Hao Kan signs a partnership agreement with WebTvAsia

Format | Cannes | 17/10/2018

Mipcom: Baidu Hao Kan signs a partnership agreement with WebTvAsia WebTVAsia, a leading Asian media entertainment group with production studios and digital networks across Asia, has announced a strategic partnership agreement with Baidu Hao Kan, a new video streaming platform launched by Baidu, the leading Chinese language Internet search provider. Under the terms of the agreement, WebTVAsia will become an official international content acquisition partner of Baidu Hao Kan. The two parties will work together to source premium
short and long form content from leading studios and creators around the world.
Fred Chong, Group CEO of WebTVAsia said, “We are very excited to partner with Baidu, a technology and media giant, whose Hao Kan platform has ambitious plans to crack the massive 600 million smartphone video user market.” Cao Xiaodong, General Manager of Baidu Hao Kan said, “By leveraging Baidu’s advantages in traffic, user insights and WebTVAsia’s global network of content partners, I am confident we can offer a compelling and engaging service to our audience.” This announcement follows WebTVAsia’s agreement with Viacom International Media Networks on an exclusive content collaboration deal in China, which was signed yesterday at the MIPCOM market.

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