ESG to globally distribute Chinese format Puzzle MastersESG to globally distribute Chinese format Puzzle Masters

Format | Cannes | 10/04/2018

ESG to globally distribute Chinese format Puzzle Masters Endemol Shine Group today announce a partnership with Vision Media to globally distribute Puzzle Masters, an original format co-developed with Endemol Shine China.

Puzzle Masters, which launched on 5 January 2018 on Jiangsu Satellite TV, is the ultimate competition for young undiscovered puzzle wizards who are looking for a challenge and want to be mentored by the best Puzzle Masters the world has to offer.

The show combines monumental puzzles, inspirational contestants and plenty of on-screen drama, searching the nation to find the cleverest, smartest, most complete puzzle solvers. Puzzle Masters was the top rating show across China during its Friday night primetime.

This original Chinese format was co-developed by Endemol Shine China and Vision Media.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group adds, “China is one of the world’s biggest television markets and by joining forces with Vision Media we are able to directly tap into their prolific creativity. Puzzle Masters is a brilliantly entertaining show which drew in fantastic ratings in its primetime slot on Jiangsu, we are extremely pleased to be representing the format internationally.”

Wang Pei Jie, CEO of Vision Media says; “We believe that Puzzle Masters has all the ingredients to be a global success and Endemol Shine Group are the ideal partner to bring the format to audiences worldwide. The show is extremely popular here in China and this deal reinforces our ambitions to leverage our creativity on an international scale.

William Tan, Managing Director of Endemol Shine China says; “We believe Vision Media is one of the most creative production houses in China, and our co-development of Puzzle Masters has been very successful. This latest deal is a significant milestone as we leverage Endemol Shine Group’s creative network to bring Puzzle Masters to the worldwide market.”

Endemol Shine China and Vision Media have previously collaborated on a Chinese version of The Brain, the format that showcases amazing skills and unbelievable feats and sees contestants compete against each other by performing mental and physical challenges. Produced locally by Vision Media, The Brain launched in China in 2014 and has so far aired four successful series on Jiangsu Satellite TV.

Endemol Shine International has sold finished versions of The Brain China as a finished programme to leading broadcasters, VOD and OTT platforms, apps and airlines in several countries including Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia, Cambodia and Australia.

Founded in 2015, Endemol Shine China has brought global hits to the Chinese market and currently extends to all non-scripted, scripted and brand licensing businesses with focus on original developments in addition to an extensive show catalogue.

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