Turkish series HAYAT is overtaking IndiaTurkish series HAYAT is overtaking India

Scripted Format | Istanbul | 11/07/2017

Turkish series HAYAT is overtaking India Sold internationally by Inter Medya, one of Turkey’s most established distribution companies, HAYAT a dramedy portraying the passionate love between a young woman filled with joy and energy named Hayat and a handsome and perfectionist businessman called Murat, has gained great attention from viewers all over India. In fact, Nisha, a blogger and strong contributor on Turkish TV series, recently announced that both the series and its actors have become extremely popular on YouTube and other social media platforms.

Though the series has not yet been officially broadcast, over 20 million viewers have been tracking HAYAT through subtitled and dubbed clips on YouTube and Facebook. Fans have even asked Bollywood production companies to create an Indian adaptation of the series.

The popularity of HAYAT certainly stems from the powerful and harmonious relationship between the series’ characters, their attractive personalities and good looks as well as the close resemblance between the Turkish and Indian cultures. HAYAT is not only popular among younger crowds but pleases a wide audience between the ages of 7 and 80.

In recent years, Indian viewers have been complaining that Indian series are too long and monotonous. They have started to lose interest in local productions and turned to Turkish content. Not only do they get to watch new characters, they also get to experience Turkey and its various lifestyles.

As expected, HAYAT has already attracted a huge number of viewers, which will only increase once the series is launched. Its success will certainly open up a brand new market for Turkish television content in the near future.

FormatBiz



Italian News

  • Milano - 23/07/2017  Canale5 rerun entertainment show Ciao Darwin 7 won pt slot with 1.8m viewers: Rai1 rerun episode of variety Laura & Paola recorded 1.5m viewers read more
  • Milano - 22/07/2017  Canale5 movie La ragazza del dipinto won pt slot with 2.1m viewers: Rai1 documentary Speciale Cose Nostre recorded 1.4m viewers read more
  • Milano - 21/07/2017  Rai1 drama series Velvet won pt slot with 2.6m viewers: Canale5 movie La vita è una cosa meravigliosa reached 2.3m viewers read more
  • Rome - 20/07/2017  Stand By Me got commissioned 3 new original series: Simona Ercolani CEO of SBM said that more shows will be developed read more
  • Milano - 20/07/2017  Rai1 docufilm Paolo Borsellino - Adesso tocca a me won pt slot with 3.4m viewers: Canale5 drama series Shades of Blue recorded 1.4m viewers read more
  • Milano - 19/07/2017  Canale5 musical event Wind Summer Festival 2017 won pt slot with 2.4m viewers: Rai1 British drama series The Halcyon reached 1.8m viewers read more
solo

Tv Events

  • Roma - 24/07/2017  Simona Ercolani riceve il premio al Giffoni per I ragazzi del Bambino Gesù: La serie ritornerà nel 2018 insieme alla pubblicazione del libro read more
  • Roma - 19/07/2017  Ecco l'elenco completo del board e del comitato selezione di MIA: Ad essi il compito di scegliere i progetti che saranno presentati al'evento read more
  • Roma - 18/07/2017  Presentata la 3a edizione di MIA-Mercato Internazionale Audiovisivo: La manifestazione si svolgerà a Roma dal 19 al 23 ottobre  read more
  • Budapest - 24/06/2017  Chiusa con successo l'edizione 2017 di Natpe Budapest: Ne abbiamo parlato con il presidente e CEO JP Bommel read more
  • Budapest - 23/06/2017  CEETV and NATPE announce finalists for the 2nd edition of PITCH & PLAY LIVE : The event took place during Natpe Budapest in June read more
  • Dubrovnik - 14/06/2017  Izzet Pinto ceo di Global Agency ha svelato i segreti del suo successo: Al Nem 2017 che si sta svolgendo in questi giorni a Dubrovnik una folla ascolta il distributore turco read more
20 minutes missing global agency web festival rimini