Endemol Shine’s The Brain to get Ukrainian treatmentEndemol Shine’s The Brain to get Ukrainian treatment

Format | Milano | 16/06/2017

Endemol Shine’s The Brain to get Ukrainian treatment Ukrainian broadcaster STB has commissioned a local version of Endemol Shine Group’s talent show format The Brain, which has also been renewed for a second season in Poland.

STB ordered eight episodes of the format, which was originally developed by Endemol Shine Germany along with their joint venture company Herr P and broadcaster ZDF. Polsat has commissioned Endemol Shine Poland to produce a second season for broadcast later this year.

The Brain has now sold into 14 territories, including Russia, China, Bosnia, Montenegro, Croatia and Serbia. The U.S. version, Superhuman, launched a prime-time run this week on FOX. The Brain showcases extraordinary skills and feats as contestants compete for a cash prize by performing mental and physical challenges that are all but impossible for ordinary people. A celebrity panel offers commentary for the studio audience.

Marina Williams, the COO of international operations at Endemol Shine Group, said, “The Brain has firmly established itself as a hit across the region and we are thrilled to be bringing the show to Ukraine and to announce a second [season] in Poland. Turning the spotlight on the incredible skills of ordinary people really resonates with audiences and we are expecting strong interest at NAPTE Budapest next week.”

Lisa Perrin, the CEO of Creative Networks at Endemol Shine Group, added, “Since it first launched in Germany, The Brain has gone from strength to strength and is a perfect example of how brilliant ideas can come from anywhere. It’s great to be bringing the show to new markets such as Ukraine and we’re sure the U.S. series premiere on FOX will supercharge the format further.”
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