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Francesco Gorgoni talked about the importance of create original IP for the International Market at NEM Zagreb

Francesco Gorgoni talked about the importance of create original IP for the International Market at NEM Zagreb
Francesco Gorgoni Head of Casta Diva's Creative team hold a presentation  titled Casta Diva: A New Player in Formats Adaptations and Creation of Original I.P.during the event organized by NEM (Zagreb, December 7-9) at the Esplanade Hotel.

During his keynote - Gorgoni talked about the division that in nearly two years produced 12 original formats for major national and international platforms such as Discovery Warner Bros, Amazon and many others, whose main topics are related to the Italian traditions and "the cuisine, the landscapes, the people, are three elements that make an Italian format Glocal: a perfect mix of which we can boast but which is easily exportable abroad. The host is no longer an actor but often a talent linked to the theme of the show: a chef, a blogger, a mechanic. This helps to break down any kind of distance and create a strong empathy between the host and the audience. The public understands that they can be trusted, because he knows the material. We are aware of how much this type of program has an infinite amount of worlds available to be able to tell / because the central theme is people. We are Italian and we tell our culture but exported and adapted to a different country, the format would have its own strength and at the same time would be unique in its kind". 

Explaining the success of Casta Diva's factual entertainment series - Gorgoni said that :" fundamental characteristic of this type of formats is their timeless. In a historical moment in which there is so much need for content to fill platforms, having a product that can be replicated an infinite number of times is certainly an added value that should not be underestimated".

In the list of the new shows produced by Casta Diva, he mentioned cookery series Ci Vediamo al Bar (See you at the bar), Scarpetta d'Italia, Pazzi di Pizza, C'è Ciccia and also the period dating game Back to Love for Discovery, an original format created and coinceived by the creative Lab of Casta Diva. 



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