Nickelodeon adds Baby Shark series, SpongeBob spin-Off to lineup

Nickelodeon has revealed a new original animated series based on the breakout YouTube hit Baby Shark, as well as a new SpongeBob SquarePants spin-off.

Nickelodeon is working with SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, to develop a new original animated series based on Baby Shark for global distribution, while Viacom Nickelodeon Consumer Products (VNCP) will be managing consumer products licensing worldwide, excluding Asia, for the property.

Baby Shark became a sensation when it launched on YouTube in November 2015. With music, characters, story and dance all combined together, Baby Shark has amassed 2.9 billion YouTube views, becoming the ninth most watched video in the platform’s history. The song recorded a 20-week streak on the Billboard Hot 100 and spawned a viral phenomenon, #BabySharkChallenge, generating over 700,000 cover videos around the globe.