Format

The new year 2019 opens with a big news for Turkish distributor Global Agency.
UPGRADE the format created by the Israeli production company Tanin Productions & TV will be distributed by Global Agency. The game show has been broadcasted in almost 20 territories around the world including Norway, Denmark, Canada and Russia and Spain. Global Agency is looking to expand the format’s reach into major European territories, LATAM and the USA.
Upgrade is an entertaining reality game show where the host rings random doors and offers people
the chance to participate in a television game show to various prizes without even leaving their
houses. After answering 4 out of 5 trivia questions correctly, the contestants are able to upgrade
their home appliances. If they fail to do so, their home appliances are locked and they can’t use it for
one month!
The participants are asked a series of trivia questions and if they answer them correctly, they'll win a
variety of home appliances on the spot. The catch is that they have to play on and risk their own
appliances in order to participate. If they lose, they lose the products they already own for one
month. The show also goes out into the streets and offers passersby the chance to perform a task in
order to Upgrade an item they have on themselves, on the spot, but they too have to take a chance
on something of value that they have on themselves at the time.
Along with its interesting structure, the format is also a great show to insert branded products and so
far has attracted great sponsorship deals.
“Upgrade” has been broadcasted in almost 20 territories around the world, including Norway (4
seasons in TV2), China (4 seasons in CCTV), Russia (4 seasons), Canada (French side), Denmark,
Switzerland, India, Turkey, etc. Recently "Upgrade" is broadcasted in Italy, Spain and Brazil
performing very well.