Format

Serial Maven Studios has acquired worldwide distribution rights to The County, a 10x60’ HD lifestyle docu-series produced by RTR Media for HGTV in Canada. The acquisition adds a premium, returnable lifestyle title to Serial Maven Studios’ growing international catalogue, strengthening its offering of home, design and aspirational living content for buyers worldwide.
The County follows acclaimed interior designer Sarah Keenleyside as she leaves city life behind for the country, launching her own design firm while restoring an 1860s Victorian forever farmhouse in Prince Edward County, one of Canada’s most distinctive creative regions.

Set against rolling vineyards, historic lakeside landscapes and a vibrant arts community, the series combines ambitious design transformations with intimate storytelling, exploring what it means to build a life — and a home — with purpose.

“The County is exactly the kind of talent-led, premium lifestyle series we’re building our distribution catalogue around,” said Solange Attwood, CEO and founder, Serial Maven Studios. “It’s a beautifully produced, returnable format with a strong central voice and a sense of place that travels. Adding it strengthens our growing slate and gives international buyers a polished, aspirational title with clear global appeal.”
“Sarah Keenleyside brings an effortless joy to the screen and fresh ideas to the design enthusiast. We’re thrilled to introduce the world to one of Canada’s hidden treasures, Prince Edward County, and take full responsibility that you’re going to want to move after watching this,” said Jenna Keane, Chief Creative Officer and Partner, RTR Media.

Led by Keenleyside, who has a strong and engaged digital presence in the home and design space, The County combines organic audience awareness with character-driven storytelling. Each episode follows her hands-on approach to restoration and her entrepreneurial journey, while showcasing the homes, people and creative community that define Prince Edward County. Produced by RTR Media, The County was commissioned by HGTV in Canada and is expected to premiere on the network in 2026. The series is available to international buyers through Serial Maven Studios.