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KC Global Media Asia has unveiled AXN Ultimate Challenge: Sarawak, a new original travel and adventure competition series created in partnership with AXN Asia and the Sarawak Tourism Board. Designed as a destination-driven entertainment project, the four-part series showcases the culture, landscapes and traditions of Sarawak, Malaysia, while targeting audiences across Asia and beyond.
Produced by KCGM Studios, the series combines high-energy competitions with cultural exploration across four 15-minute episodes. Two teams of content creators—Khenji Saito and Adam Manuel, alongside Estelle Fly and Saffron Sharpe—will compete in physical and mental challenges inspired by Sarawak's natural environment and cultural heritage, while documenting their own journeys through original social content.

Hosted by Mark O'Dea, the competition will take participants through immersive local experiences, highlighting themes such as eco-tourism, community, discovery and tradition. Contestants will face unique challenges specific to the region, including foraging for sago worms, while interacting with local personalities such as Chef Achang Libat, Louis Samai, Luke Kenny Doo, and blowpipe masters Cikgu Nyoging and Alfa. Sheraton Kuching Hotel serves as the show's official hotel partner. Beyond the televised competition, each team will produce content from its own perspective, offering viewers a more personal look at the adventure.

The digital premiere is scheduled for July 31 on the AXN Asia YouTube channel, followed by the AXN Taiwan YouTube channel on August 4. The linear broadcast will debut on August 4 across AXN East Asia, AXN Singapore and AXN China, airing every Tuesday at 9:30 p.m. GMT+8 for four consecutive weeks, with additional Thursday and Sunday repeat broadcasts.

"KC Global Media Asia is thrilled to partner with AXN Asia and the Sarawak Tourism Board on this unique original project,” said George Chien, KC Global Media's Co-Founder, President & Chief Executive Officer. “Our forward-thinking team has created an immersive adventure with AXN Ultimate Challenge: Sarawak that puts the culture, people and spirit of adventure at the heart of the story. We look forward to audiences across the world becoming inspired to experience Sarawak for themselves. And we look forward to seeing where the KC Global Media / AXN Ultimate Challenge can explore next."
“Sarawak is a destination where adventure, culture and nature come together through authentic experiences deeply connected to our landscapes, communities and way of life,” shared Dr. Sharzede Datu Haji Salleh Askor, the Chief Executive Officer of the Sarawak Tourism Board. “’AXN Ultimate Challenge: Sarawak offers viewers an exciting way to discover this diversity – from challenges inspired by our natural environment to cultural encounters and local stories that make every journey here unique. We hope the series will inspire audiences across the region to discover Sarawak, Malaysia for themselves.”