Markets

MIP CANCUN (17–20 November 2026) has announced three industry leaders joining its 2026 conference programme, reinforcing the market’s focus on the new business models and creative trends transforming the entertainment industry across Latin America and the U.S. Hispanic market. Claudine Bayma, General Managing Director at Kuaishou Technology; Juan Pablo Robert, Head of YouTube M&E Hispanic Latam at YouTube; and Ariel Arieta, Co-Founder and Chairman of Shorta, will take part in the event to discuss the growing impact of social video, creator-driven communities, microdramas, vertical storytelling and mobile-first viewing experiences.

Following YouTube’s Opening Keynote at MIP CANCUN 2025 with Juan Pablo Robert, the 2026 edition will continue exploring the future of entertainment and the opportunities emerging from the convergence of technology, creativity and new audience behaviours.

“MIP CANCUN has consistently been ahead of the conversation, bringing together the leaders and companies driving the shifts that are transforming the content industry before they become mainstream,” said Maria Pérez-Bellière, Director of MIP CANCUN. “The participation of these leaders reflects exactly what MIP CANCUN represents today: a market where new business models, innovative formats and strategic partnerships converge to shape the future of content across Latin America and the U.S. Hispanic market.”
Taking place at the Moon Palace Resort in Cancún, Mexico, MIP CANCUN brings together buyers, commissioners, acquisition executives, producers, distributors, studios, creators, brands and investors from Latin America, the U.S. Hispanic market and the international content community.