Industry

Wedotv Expands Into India Through Samsung TV Plus With Four FAST Channels

Wedotv Expands Into India Through Samsung TV Plus With Four FAST Channels
wedotv has entered the Indian market for the first time since launching its international expansion in 2023, debuting four FAST channels on Samsung TV Plus through a new distribution partnership. The agreement brings wedotv Big Stories, wedotv Cars, wedotv Movies, and wedotv Sports to millions of Samsung Smart TV users across India, reinforcing the company's strategy to grow its global footprint in key connected TV markets.
“The launch of our FAST channels on Samsung TV Plus in India marks an important step in wedotv’s international expansion and our continued investment in high-growth markets. India represents a dynamic and rapidly evolving streaming market, and this partnership allows us to bring curated, globally relevant content to a highly engaged audience,” said Iza Piotrowska, SVP of Global Business Development at wedotv.

The launch also strengthens wedotv's presence in Asia, with the initial channel lineup spanning factual entertainment, automotive programming, movies and sports. wedotv Big Stories is offered in partnership with BIG Media, while wedotv Cars is produced in collaboration with Motorvision.

Samsung TV Plus also highlighted the strategic importance of the deal for its growing presence in the country. “India is an important growth market for Samsung TV Plus, and we’re committed to building a compelling TV viewing experience by partnering with leading content providers. Adding wedotv’s portfolio broadens the range of premium international channels available on the service and reinforces our strategy of delivering high-quality, free streaming content to Samsung TV users across the country,” said Kunal Mehta, General Manager and Head of Business Development at Samsung TV Plus India.

With the Indian launch, wedotv now distributes FAST channels on Samsung TV Plus across 13 territories, following recent rollouts in the Middle East and North Africa (MENA), Australia and New Zealand.
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