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Studio 55, ITV Studios’ recently launched global brand partnership division, has brokered a transatlantic partnership between Love Island and PepsiCo-owned soda brand poppi, spanning both the UK and U.S. versions of the reality franchise.
Developed in collaboration with Peacock and BE Studio, the agreement includes on-screen integrations, retail activations, live experiences and social media initiatives tied to the latest seasons of Love Island USA and Love Island UK, with plans to expand the partnership into additional territories.

In the U.S., the collaboration includes the return of a limited-edition Punch Pop x Love Island USA flavor, retail promotions, fan events and sweepstakes offering prizes such as trips to Fiji, merchandise and Peacock subscriptions. Several poppi products will also appear in the Love Island USA villa.
In the UK, poppi beverages will be featured in the Love Island villa, while the brand will also sponsor a creator-led finale event in London and produce exclusive social content featuring Islanders.

The partnership extends beyond the TV screen, with virtual poppi products appearing in Love Island The Game, one of the most downloaded mobile games in the U.S.

Sophia Sesto, VP of Culture, poppi said, “Love Island is more than just a show, it’s where culture, conversation, and connection come to life every night. After the incredible response to our Amaya’s Island Colada collaboration last summer, we knew we had an opportunity to go even bigger. This year, we’re fully integrated into the Love Island experience—making poppi part of both Islander and fan rituals all season long.”
Will Scougall, EVP Brand & Commercial Partnerships, ITV Studios said, "We are so excited to welcome poppi as an international partner for both Love Island UK and USA. The power of the Love Island brand is absolutely undeniable, signaling the start of summer for fans across 28 countries worldwide. Studio 55 is designed to give brands with an international footprint a central point to access the Love Island universe, and poppi is one of the first brands to take advantage of the opportunity. I can’t wait to see where the partnership goes next."
Bhav Chandrani, Director of BE Studio, part of ITV Media and Entertainment said, “We are thrilled to welcome poppi to Love Island UK as our brand new soft drink partner. The brand fits so naturally into the Love Island world, from the Villa-perfect colourful cans, to the playful positioning and we know our Islanders will absolutely love them. Working closely with our global colleagues is allowing us to maximize partnership impact for poppi in the UK, and we can’t wait to see them show up in show, in exclusive Islander content on social and in real life across a range of genuinely exciting experiences for our viewers to enjoy."