Warner Bros. International Television Production has expanded its multi-year partnership with Little Dot Studios, scaling the distribution and monetisation of its entertainment and factual catalogue across global digital platforms.Under the deal, WBITVP will license over 4,000 new hours of programming to support Little Dot Studios' digital broadcast network, with titles spanning Reality, Dating, and Factual Entertainment. Content including First Dates, Who Do You Think You Are?, The Repair Shop, Supernanny, and The Bachelor will feature across Little Dot's YouTube channels, such as First Comes Love, Real Stories, Absolute History, Only Human, and Absolute Docs.
The partnership with Little Dot Studios continues to support WBITVP’s digital channel strategy, ad sales and digital copyright management across its YouTube and Facebook operations, driving growth through the launch of new full episode and hub channels and further strengthening WBITVP’s direct-to-consumer offering.
Andrew Zein, EVP, Creative Format Development & and Sales at Warner Bros. International Television Production, says: “We see digital platforms as a critical growth engine for our content, and this expanded partnership with Little Dot Studios enables us to further unlock the value of our catalogue. By combining our premium IP with Little Dot’s expertise in audience development and monetisation, we’re able to reach existing fans of our shows in new ways, as well as find new audiences, and continue to build a sustainable digital business around our industry-leading formats”.
Connie Hodson, Director of Content Acquisitions & Partnerships at Little Dot Studios, says: “This expansion is an important step forward in our partnership with WBITVP. Through a joined-up, multi-platform approach, we’re able to grow audiences at scale while unlocking new revenue streams that support WBITVP’s wider digital growth ambitions.”
Little Dot Studios’ Digital Media Network is the UK’s second largest streamer by catalogue size*, licensing over 27,000 hours of hand-picked long-form content. It is currently home to over 135 actively managed digital broadcast channels, as well as a suite of seven FAST brands streaming across 130+ channels.
