Format

NRK Expands Eternal Glory with New Team-Based Spin-Off

NRK Expands Eternal Glory with New Team-Based Spin-Off
Norwegian public broadcaster NRK is extending the success of its flagship format Eternal Glory with a new team-based iteration, Mesternes mester team, currently filming in Greece. The series is produced by Nordisk Banijay and is slated to premiere in late August. Hosted by Aksel Lund Svindal, the spin-off brings together twelve former elite athletes—all returning contestants from previous seasons—who will now compete in pairs rather than individually. The shift to a duo-based structure introduces a significant format twist, placing greater emphasis on collaboration, strategic interplay and shared performance, while preserving the high-stakes competitive framework that defines the original.

Originally created in Belgium in 2008 by De Filistijnen, Eternal Glory has established itself as a resilient international format, with adaptations in more than ten territories including Germany, the UK and the Netherlands. Norway represents one of its strongest markets: the format has reached peak market shares of 69% and has run for 17 seasons on NRK. Similarly, the Swedish version on SVT has achieved 18 seasons, with a 19th currently in production—highlighting the format’s long-term sustainability and adaptability.

The introduction of Mesternes mester team builds on the core pillars of the format—elite sports talent, emotional storytelling and physically demanding challenges—while adding a relational dimension that is expected to enhance both narrative complexity and entertainment value. In Norway, Eternal Glory remains a key scheduling asset, with season 18 of the flagship edition set to film later this year and launch in 2027. The brand continues to demonstrate international traction, with a third season currently in production in Switzerland for SRF, reinforcing its ongoing global momentum.

Pia Basberg, Commissioning Editor Independents at NRK, commented:“As one of NRK’s most popular shows, we’re excited to evolve the format with a team-based edition, bringing a new dynamic while staying true to what audiences love. The team format allows us to expand the brand universe, introducing new relationships, strategies and storytelling layers. Our ambition is to establish two annual cycles—one classic edition and one team-based version—both to meet audience demand and to keep the format fresh and relevant.”

Simone de Pruyssenaere de la Woestyne, Managing Director at Primitives, added: “Eternal Glory has consistently demonstrated its strength across markets, and this new version represents a natural evolution. It keeps the format fresh while reinforcing its international appeal.”

Photo: Tonje Lien Wold (@tonjelienwold)
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