Kids

Merzigo has partnered with Italian animation powerhouse Rainbow to scale the global digital presence of its leading kids and family brands, marking a strategic move into the children’s entertainment space for the premium video monetisation company. Under the multi-year agreement, Merzigo will optimise the performance of more than 60 multi-language YouTube channels operated by Rainbow, alongside 10 Facebook pages. The portfolio includes globally recognised titles such as Winx Club, Mermaid Magic, Huntik: Secrets & Seekers, Maggie & Bianca: Fashion Friends and 44 Cats.

The partnership will leverage Merzigo’s analytics capabilities and platform expertise to grow audiences, boost engagement and maximise the reach of Rainbow’s extensive digital catalogue at a time when online consumption of premium content continues to accelerate across all age groups.

Valerio Motti, Managing Director EMEA at Merzigo, said: “Led by the iconic Winx Club franchise, Rainbow has created an incredible catalogue of some of the most popular kids and family entertainment content. As audiences of all ages increasingly seek out premium content online this is the perfect time to expand the global reach of these hugely successful titles. We are delighted to partner with Rainbow and support this exciting new phase in their digital distribution strategy.”
Marco Azzani, EVP Digital Channels and Distribution at Rainbow, added: “Rainbow’s mission has always been to bring our stories to every corner of the globe. In today’s fragmented media landscape, a global distribution strategy requires specialized digital optimization. By integrating Merzigo’s cutting-edge management of YouTube and Facebook into our broader multi-platform strategy, we are ensuring that our IPs reach their maximum potential. This partnership is a key pillar in our evolution, allowing us to engage with fans on the platforms they use most while scaling our global footprint with unprecedented speed.”