The new dating experiment Cougar Island has kicked off with solid ratings on M6, where its first two episodes aired back-to-back, delivering a strong performance across key demographics.
The launch positioned M6 as the leading channel among viewers under 50, with particularly strong results among younger audiences. The show achieved a 21% share in the 15–34 demographic, rising to 29% among 15–24s, and 13% among 15–49s, with a peak audience of 1 million viewers.
Created by Studio 89 Productions and distributed by M6 Formats, Cougar Island has already attracted international interest, securing options in multiple territories including Italy, Germany, Benelux and Poland.
Commenting on the launch, Dimitri Gelineau, International Sales Manager at M6 Formats, said: “We are delighted with the exposure M6 has given to this innovative new dating format, and French viewers have confirmed their engagement with this type of program. We now hope that our international partners will also embark on this idyllic adventure.”
M6 Formats is set to continue promoting the format internationally at the upcoming Paris Unscripted Showcase, which will take place in Paris on June 2–3.
Strong Debut For Cougar Island on M6 With Youth Audience Lead
