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Zinc Media Group has appointed Ian Rumsey as Chief Content Officer, marking a significant strategic step for the UK-based production company as it looks to unify its creative leadership and accelerate international growth. The newly created role is designed to consolidate the group’s multiple production labels under a single creative vision. Rumsey, who will join from ITN later this year, will oversee all content output across television, digital platforms, branded content and live events, shaping a cohesive and platform-agnostic strategy.

The move comes as Tanya Shaw exits the company after five years as Managing Director of Television. During her tenure, Shaw led a major transformation of Zinc’s TV division, integrating previously fragmented brands into a streamlined and commercially successful operation. She played a pivotal role in expanding the company’s factual slate while also diversifying into entertainment and distribution, overseeing titles including "Top Guns: The Next Generation," "Live Aid: When Rock ‘n’ Roll Took On The World," and "Deborah James: Bowelbabe in Her Own Words."
Rumsey’s appointment signals a new phase for Zinc, with a focus on scalable, globally oriented content. Currently Chief Content Officer at ITN, he brings extensive experience across documentaries, factual entertainment and live programming, along with industry recognition including BAFTA and RTS awards. In his new role, he will lead the group’s creative strategy with an emphasis on international expansion, particularly in markets such as the United States and the Middle East.

Tanya Shaw said: “I am enormously proud of the five years I have spent as Managing Director of Television at Zinc. Having achieved what I was brought in to do, the time has come for me to hand the reins to someone else. I leave behind a very different business to the one I joined - Zinc Television now operates with distinct production labels, each with their own areas of expertise, all of them led by an exceptional creative leader and supported by best-in-class production management. It has been immensely rewarding to see the business grow under my tenure to achieve record levels of revenue and I will miss the team I leave behind enormously, but with every confidence they will continue to thrive.”
Ian Rumsey said: “This is a challenge I simply couldn’t resist. I’m both delighted and excited to be joining Zinc. They’ve outperformed the market for many years, and this is an opportunity to be part of the next phase of their growth story across all forms of content, and to join a great and talented team. I’ve had the most incredible time at ITN, alongside the most amazing people, with the most positive attitude. I’m so grateful to all of them, and I wish ITN nothing but success.”

Mark Browning, CEO of Zinc Media Group, added: “As we move into this next phase, I’d like to thank Tanya for the significant contribution she has made to Zinc. She has been instrumental in centralising our TV business, expanding our creative ambition, and diversifying our production genres, and we wish her every success in what comes next. This is the natural next stage in our evolution. Ian brings all 12 of our businesses under one creative leadership. Operating as One Zinc allows us to address the market more holistically and move faster. Ian has an outstanding track record across UK and international production, deep experience working with global platforms including Netflix, and a clear vision for where the content economy is heading.”