Format

ITV’s official presenters, the famous duo Ant & Dec, have also been added to this list. Last January, they officially announced their brand-new digital entertainment channel, Belta Box, which is available on YouTube, Facebook, (for an audience that is ‘no longer so young’) Instagram and TikTok. “Welcome to Belta Box, powered by Ant & Dec”, reads the YouTube channel description. “Join us for loads of feel-good entertainment. You’ll find Ant & Dec's podcast 'Hanging Out with Ant & Dec', new content, top celebrity pranks, challenges, sketches and best bits from the Ant & Dec archive”.
However, the duo’s platform also offers brand-new entertainment, providing fans with fresh content alongside the classics. The real leap in quality has come with the recent partnership with The Walt Disney Company on two talent-led formats that are simple yet entertaining.
The first is Disney vs. Friend Like Me, in which Made in Chelsea and I’m a Celebrity... Get Me Out of Here! star Sam Thompson will test fans’ Disney knowledge in a series of challenges for the chance to win prizes. In the second, The Line King, Scarlett Moffatt will compete against fans at the Disney Store for the chance to win the contents of their basket.
The boundaries of television, and of entertainment in general, are changing forever….

To read about two new formats on linear and pay tv, go to espresso

SUBSCRIBE to the world’s most followed independent FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here