Format

The first series of the Indian version of Rise & Fall emerged as one of last year’s most disruptive reality formats, built around a striking social hierarchy concept where 16 celebrities compete as either “Rulers” living in a luxury penthouse, or “Workers” confined to a basement. Power constantly shifts through tasks and audience-driven votes. The show became Amazon MX Player’s biggest title, amassing over 500 million views and setting a new benchmark as the most-watched show in the streamer’s history. The series also drove significant cultural conversation and engagement, generating 10+ billion social media views and nearly 11 million audience votes.

Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, who produce the local version for All3Media International shared “We believe in entertainment that sparks conversation and the Rise and Fall format delivers that exactly. Amazon MX Player is an exceptional partner in elevating premium entertainment in India, and our deepening collaboration and shared vision ensure we continue delivering strong content that resonates with Indian audiences.”

Sabrina Duguet, EVP APAC at All3Media International commented “The recommissioning of Rise and Fall for a second season reflects the outstanding work Banijay Asia has done in adapting this format for Amazon MX Player. Originally created by the multi-award winning team at Studio Lambert, the creative collaboration process between all partners has been key to the show's success and we look forward to seeing the next installment of this dynamic, bold reality series.”
Banijay Asia stands at the intersection of universal entertainment. At its core, it operates on a simple premise: great stories should travel. The company has built its reputation on adapting the largest global formats to the local milieu, while also developing homegrown Indian stories with the scale and universality to resonate beyond the country’s borders.