Industry

The official Peaky Blinders Shop is launching in partnership with retailer Teemill, bringing fans an exceptional new range of apparel, accessories, headwear, and homeware inspired by the iconic TV series.
Following a deal negotiated by Banijay Rights, this debut collection will feature a merchandise line fans are expected to rush for- all carefully designed, beautifully crafted, and aligned with the style, grit, and spirit of the "Peaky Blinders".

In keeping with the values of today’s conscious consumer, every product in the collection is sustainably made, plastic-free, and created using responsible, circular production, exactly what Peaky Blinders fans demand and deserve. From premium organic fabrics to low-impact dyes and ethical manufacturing, the new Peaky Blinders Shop reflects a commitment to quality both in design and in environmental impact.

Leila Loumi, Senior VP of Licensing at Banijay Rights, said: “We are incredibly proud to unveil this partnership with Teemill. Their commitment to sustainability, innovation, and quality aligns perfectly with our vision for the Peaky Blinders brand. This collection brings fans beautifully made, plastic-free, responsibly sourced products that honour the spirit of the TV series while respecting the planet. We couldn’t be more excited to share it with the world.”

Rob Caulfield, Brand Licensing at Teemill, said: “Peaky Blinders has a fan base that knows exactly what it likes. Our in-house creative team crafted designs that feel true to the show but still bring something fresh. Because everything is made to order, we can move quickly, try ideas and shape the range around what fans respond to. With the new film coming in March, we have plenty planned for the store and we’re ready to build on the momentum."

The acclaimed "Peaky Blinders" was created and written by Steven Knight ("House of Guinness") and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new six-episode seasons of "Peaky Blinders", produced by Kudos and Garrison Drama for Netflix globally, are expected in 2027 and 2028.