Industry

The premium video monetization firm Merzigo has signed an agreement with Banijay Rights to optimize and scale select titles from its expansive portfolio. The partnership aims to enhance the digital footprint of well-known television programs and formats by driving audience engagement across platforms such as YouTube and Facebook.

Merzigo will utilize its data-driven insights and specialized content optimization techniques to manage various titles, including dedicated channels for MasterChef Universe, Mr Bean TV, and Survivor Official TV. The collaboration focuses on improving discoverability through advanced analytics and high-end presentation strategies.

As part of the contract, Merzigo will deploy proprietary management tools to curate and distribute content strategically. This involves creating highlight packages and compilations, as well as improving technical aspects like thumbnails, resolution, localization, and dubbing to maximize viewer retention and revenue generation.

Valerio Motti, Managing Director, EMEA, Merzigo, said: “Banijay Rights’ catalogue includes some of the most iconic and globally loved entertainment programming of all time. Our agreement with Banijay Rights, which features YouTube channels such as MasterChef Universe, Mr Bean TV and Survivor Official TV, reflects the shared belief that premium content deserves premium presentation. By applying Merzigo’s advanced technology, analytics, and expertise, we’ll enhance discoverability and engagement, unleashing these properties’ full potential in the digital space.”

Shaun Keeble, VP Digital, Banijay Rights, said: “Our content has a truly global legacy, and this deal supports our ambition to thrive within the rapidly evolving digital content space. By refreshing how our content is curated and delivered, we can extend the reach of these beloved programmes, enhance the viewer experience, and secure sustained growth for our catalogue well into the future.”