Industry

MFE-MEDIAFOREUROPE has reorganised its top management structure. The change – initiated by Pier Silvio Berlusconi – marks the transition from a financial holding company to an operational media company that will directly coordinate and manage the Group’s businesses across all the countries in which it operates. The new model is designed to maximise the value of the Group’s internal talent and expertise, while fostering innovation through updated organisational and managerial structures.

Under the leadership of Pier Silvio Berlusconi, Chairman and Group Chief Executive Officer, the new management structure introduces a shift from a vertical to a more horizontal organisation, integrating the Group’s key staff functions within the holding company.
Within the new framework, Pasquale Straziota has been appointed General Counsel and will oversee and coordinate all legal activities across the Group. Marco Giordani, Chief Finance and International Business Officer, will be responsible for financial oversight and the development of international business, while Simone Sole has been appointed Chief Financial Officer (CFO).
Stefano Sala, Chief Global Advertising Officer, will lead advertising sales in all markets where the Group operates through MFE Advertising. Niccolò Querci, Chief Operating and Human Resources Officer, will continue to oversee the Group’s Organisation, Human Resources, Technologies, Procurement and Operations. Gina Nieri, Chief Institutional Affairs Officer, will represent MFE in international institutional and regulatory contexts, while Mauro Crippa, Chief Corporate Communication Officer, will be responsible for the Group’s corporate communications and media relations.

At the same time, MFE-MEDIAFOREUROPE will establish several new structures dedicated to key strategic areas. The first will focus on the development and coordination of innovations related to digital platforms and Artificial Intelligence.
This department will leverage the expertise already present at ProSiebenSat.1’s Munich office for the benefit of the entire Group. Under the leadership of Dirk Voigtländer, the Digital Innovation Strategy will aim to strengthen MFE’s position in an increasingly competitive digital environment.
The focus will extend beyond new technologies to include the strategic use of data. In this context, Federico di Chio will be appointed Data and Media Currency Director within Strategic Marketing, with the task of measuring and analysing all data relating to editorial performance and commercial proposals, both on linear television and across digital platforms.

Commenting on the new organisation, Pier Silvio Berlusconi, Chairman and Group CEO of MFE-MEDIAFOREUROPE, said: “The new organisation will make the Group internationally integrated. As a result, we will be able to take concrete steps towards becoming more effective and efficient.
The structure is changing substantially: from now on, top management functions will operate with Group-wide responsibility across all the markets where we are present.It is a structure that consciously values internal resources and skills, while also allowing new professionals to join and strengthening MFE’s ability to operate in an increasingly solid and competitive way in Europe.”