Format

Keshet International (KI) and Bellino’s Unlimited have announced the production of a Brazilian adaptation of "Elevator Pitch", a 10-part entrepreneurial business format slated for Record TV’s Record News.

Filming has already commenced on this project, which distinguishes itself as the world’s first business reality show to incorporate an AI investor, specifically dedicated to highlighting entrepreneurship within Brazil’s favelas.

The format, originally created by Keshet Broadcasting, features a panel of high-profile "Titans" who evaluate business ideas in a high-stakes setting. The 2026 Brazilian iteration introduces Caio Maia, an AI investor that analyzes pitches in real time and interacts with the human panel to offer data-driven insights. The first season, consisting of 10 hour-long episodes, focuses on the 16.4 million people living in Brazil’s favelas, a market valued at approximately $40 billion annually.

Scheduled to premiere in July 2026, "Elevator Pitch Brasil" features a prominent panel of investors including João Lucas Brasio (Elytron Cyber Defense), Ricardo Bellino (Bellino’s Unlimited), Natalia Martins (Natalia Beauty), Nina Silva (Black Money Movement), and Day Titon (Baly). The competition will see protégés competing for seed money and mentorship, culminating in a grand finale where the winner is determined by the highest volume of product sales.

Kelly Wright, Keshet International’s MD of Distribution, comments: “Developing 'Elevator Pitch' with Ricardo has been an adventure! Together, we’ve harnessed the power of AI and unlocked the process of dealmaking and entrepreneurship in an entertaining way for major broadcasters like Record News. We cannot wait to introduce this format to buyers at the London TV Screenings at our Unscripted Showcase on February 24.”

Ricardo Bellino, Elevator Pitch Brasil Titan and Founder & CEO of Bellino’s Unlimited, adds: “'Elevator Pitch Brasil' is far more than a television show — it is a platform for access and investment. By bringing together experienced Titans, an AI investor, and entrepreneurs from Brazil’s favelas, we are creating a practical model where talent meets capital, visibility and execution. This is about turning potential into real economic impact.”

Anderson de Souza, CEO of Record News, says: “For Record News, this project represents a milestone in Brazilian television. Bringing together world-class investors, artificial intelligence, and interactivity in a single format puts us at the forefront of innovation. We are proud to offer audiences not only entertainment, but also knowledge, inspiration, and opportunities to engage directly with the business world.”