Format

Banijay Entertainment has secured option rights across all Banijay territories to “All Star Hide & Seek”, a digital-first unscripted format distributed by Rabbit International and produced by Troot Finland.

Originally launched in 2024 on Finnish streamer Ruutu+ under the title “Roni Bäck: Finland’s Biggest Hide & Seek”, the format delivered a standout first season that quickly led to a second installment, which premiered in October 2025 in the platform’s primetime slot. Created by Troot and fronted by Finnish social media star Roni Bäck, the concept evolved from his highly popular YouTube hide-and-seek videos and has successfully transitioned into a premium streaming format.

Blending the energy of social video with high-end unscripted production values, “All Star Hide & Seek” features leading influencers and TV personalities hiding in large-scale real-world locations—from amusement parks to iconic cultural landmarks—while the host uses increasingly inventive tactics to track them down. Designed for streaming audiences, the 22-minute episodes build momentum toward a cash-prize finale.

Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment, commented: “This format authentically began in the creator community and has since proven its strength on streaming platforms. Under Banijay Entertainment, ‘All Star Hide & Seek’ will be adapted to suit a wide range of budgets, engaging audiences through real-world locations and compelling storytelling. By bringing creators and celebrities together, we are bridging two worlds to deliver a format that works for primetime and is packed with shareable, viral moments.”

The format was officially introduced to the international market as part of Rabbit International’s MIPCOM 2025 slate, where it quickly attracted strong attention for its scalable production model and its crossover appeal to creators, broadcasters, and streamers.

Samantha Ferguson, VP International at Rabbit Films, added: “With ‘All Star Hide & Seek,’ we open the doors to some of the world’s most spectacular locations. By partnering with existing entertainment venues, the show delivers cinematic scale at a fraction of the usual cost. Its journey from YouTube to primetime—and now across multiple territories—is resonating with broadcasters looking for event television without event-level budgets.”