TV Audience

The New Year’s Eve break once again highlighted the central role of live events on December 31, followed by reassuring, high-recognition titles in the first days of January. Broadcasters relied on established brands, family-friendly movies, and premium entertainment to intercept holiday co-viewing and broad demographics.

WEDNESDAY, DECEMBER 31 – New Year’s Eve
Rai 1 – L’Anno che Verrà 5.204.000/35.5%
Rai 1’s flagship New Year’s Eve live event, broadcast from Catanzaro, combines live music, comedy, and celebrity appearances, culminating in the midnight countdown. Produced by Rai, the show reinforces its role as a unifying, institutional moment for Italian audiences, with a format designed for mass, cross-generational appeal. Hosted by Marco Liorni.

Canale 5 – Capodanno in Musica 3.601.000/28.2%
Live from Bari, Mediaset’s New Year’s Eve concert focuses on contemporary Italian pop and mainstream hits, featuring a line-up of well-known artists and hosts. The production emphasizes a younger, concert-driven atmosphere as an alternative to Rai 1’s more traditional celebration. Hosted by Federica Panicucci.


THURSDAY, JANUARY 1 – New Year’s Day
Rai 1 – Snow White and the Seven Dwarfs 2.831.000/15.9%
Disney’s first animated feature remains a holiday staple, offering a timeless fairy tale with iconic characters and songs. Its placement reflects Rai 1’s strategy of reinforcing family co-viewing through universally recognized classics.

Canale 5 – Santocielo 2.255.000/15.5%
A recent Italian comedy blending fantasy and sentiment, built around themes of faith, coincidence, and personal redemption. The film features a well-known Italian cast and fits Mediaset’s holiday preference for accessible, feel-good national titles.

Italia 1 – Harry Potter and the Prisoner of Azkaban 1.199.000/7.6%
Directed by Alfonso Cuarón, the third chapter of the Harry Potter saga marks a tonal shift toward darker themes and more complex character development. Italia 1 continues to leverage the franchise’s enduring appeal among younger viewers and families.

Sky Uno – MasterChef Italia (Season 15) 695.000/3.7% + 654.000/4.8% 
Produced by Endemol Shine Italy, the long-running cooking competition returns with a new class of amateur chefs judged by the established panel. Sky Uno maintains its premium unscripted positioning with high production values and strong brand continuity.


FRIDAY, JANUARY 2
Rai 1 – Purché Finisca Bene – Seduci & Scappa 2.694.000/16.5%
Part of Rai 1’s successful TV movie cycle, this romantic comedy blends light drama and humor, built around relationship misunderstandings and emotional resolutions. The format is designed for broad prime-time consumption and loyal Rai audiences.

Canale 5 – Francesca Cabrini 1.430.000/10.7%
A biographical drama inspired by the life of Francesca Cabrini, focusing on faith, determination, and social commitment. The production aligns with Canale 5’s editorial space for inspirational stories rooted in Italian and Catholic culture.

Rai 2 – Cruella 926.000/5.8%
Disney’s live-action origin story of one of its most iconic villains stars Emma Stone and offers a stylized, fashion-driven reinterpretation. Rai 2 positions the film as a visually bold option aimed at younger audiences.

Italia 1 – Harry Potter and the Goblet of Fire 1.255.000/8.2%
The fourth installment of the saga expands the wizarding world with the Triwizard Tournament, increasing narrative scale and spectacle. Italia 1 continues its holiday marathon strategy built on franchise loyalty.

Real Time – Il Forno delle Meraviglie (Season 3) 270.000/1.5%
A cooking format celebrating Italian pastry traditions and personal stories. Produced with a strong lifestyle tone, the show reinforces Real Time’s identity around warmth, craftsmanship, and everyday excellence. Hosted by Fulvio Marino, produced by Stand By Me.