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Finite Films & TV Appoints BAFTA-Nominated Paddy Hughes as Creative Director

Finite Films & TV Appoints BAFTA-Nominated Paddy Hughes as Creative Director
Finite Films & TV has named BAFTA-nominated producer and director Paddy Hughes as Creative Director, reinforcing its focus on original branded content. In his new role, Hughes will work alongside founder and executive producer Amy Gardner to develop brand partnerships and digital-first content strategies.

Amy Gardner, Executive Producer and Founder of Finite Films & TV says: “Paddy brings an extraordinary level of experience and creative vision. His passion for premium storytelling and knowledge of brand-driven content aligns perfectly with our ambitions, and his appointment signals an exciting next phase for growing our branded slate.”

Paddy Hughes says: “I’m thrilled to be joining the team at Finite. My career has taken me from traditional television into the fast and ever evolving world of digital and branded content. Finite have some really interesting clients and I’m excited to shape genre busting work that pushes creative boundaries.”

With more than 20 years of experience across television, SVOD, digital, and commercial production, Hughes brings a strong background working with broadcasters and platforms including BBC, Channel 4, Disney, and Sky, as well as companies such as Left Bank Pictures and Little Dot Studios. His credits include Eating with my Ex, which earned a BAFTA nomination, and Second Hand Style Up.

Earlier this year, Finite Films & TV expanded into unscripted programming with celebrity competition series “Wings & Waves”, produced in partnership with global sportswear brand North Sails. The company’s scripted slate includes projects such as “The Fears”, “Ben & Lucy”, and “Two of Us”.
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