Kids

Millimages and brand licensing company The Smiley Company have joined forces on a new venture to create a range of products for adults and kids. As a first for both brands, the Millimages flagship property and global phenomenon "Molang" will feature as part of an iconic Smileys brand collaboration with SmileyWorld® and S.W.Smiley®, as part of the 30 Years of Smileys anniversary, with the creation of an extensive range of apparel, fashion accessories, home decoration, gifts and much more, for adults and kids. Millimages will also develop exclusive content for social networks and YouTube to support the collaboration in time for the release.

Roll-out of the new range of products will commence circa Q1 2027, coinciding with the 30th anniversary of Smileys.

With more than 10 million followers across digital platforms - "Molang" YouTuber series attracting 433,251 subscribers to date since its launch in 2023, 256k+ views on both TikTok (3,516.086 followers) and Instagram reels (852,668 followers) since 2022, as well as 40.7+ billion GIF views on Giphy, as well as 2,213.719 Molang Cartoon channel subscribers - the future roll-out of Molang/Smileys products will be supported by tailor-made exclusive content for these specific social media platforms and many more.

From early discussions, both companies were aligned both on creative opportunities and on shared values, so by combining flagship products and strengths, this alliance is an organic convergence that has made the partnership meaningful as well as exciting.

Nicolas Loufrani, CEO, The Smiley Company said: “At TSC we view IP mash ups as a real opportunity to develop content that is in line with our company values, and especially creativity and storytelling. I am really excited to see the Millimages and Smiley teams bring the best of their talent to bring unique stories and beautiful products to our global fans.”

Alexandra Algard-Mikanowski, Commercial Director, Millimages said: “This partnership has emerged as a result of two companies that share the same vision to promote core values of kindness and joy. With Molang’s appeal proving transgenerational – attracting kids, teens, kidults and of course, cool parents, now more than ever, it is important to shower consumers with positivity and uplifting energy, so that there is a ripple effect in the world. Both brands share that capacity and we trust that collaborating will only make that power stronger.”