Format

Sera has secured the international format distribution rights for "The Key", a new high suspense game-show which combines luck with knowledge. In this prime-time gameshow, contestants can pick one of the 10 keys for each right answer. However, only 1 of these keys unlock the prize money!

"The Key is a very simple concept for viewers to understand and gets them captivated until the end with its many twists and suspenseful finale" says Idil Belli, CEO of Sera Film. "I believed there were something special in this format as soon as I saw it. We are excited to bring it to market and find the first lucky partner to produce it with!"

Elliott Usifo, Executive Producer and Format Creator at RTL Studios adds "I wanted to develop a format that combines familiar quiz and game show elements but at the same time feels fresh, modern and exciting. During the initial game tests, the test candidates had so much fun that we can hardly wait to see this show on screen"

"The Key" is created by RTL Studios and distributed by Sera Film Services. It is currently in talks with multiple broadcasters. (First producer would have priviliges, open to discussion.)