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Banijay Entertainment announces BC11, a new music and live events label from Endemol France (part of Banijay France). Recently appointed Director of Programming at Endemol France, Matthieu Grelier will step into a dual role and lead BC11 as its CEO.

This strategic push leverages Endemol France’s content creation expertise to reach new audiences and expand its footprint into live events. BC11 will extend the success of iconic brands like "Star Academy" and "Drag Race" beyond the screen by producing live tours, supporting artist development, and imagining new stage experiences. The new label will also create and develop original IP across the music and live events space.

In partnership with Sony Music France through Arachnée Productions, BC11’s first flagship project is the Star Academy 2026 tour, with tickets now officially on sale. This follows the success of two sold-out tours for the show, which gathered nearly one million spectators across more than 130 performances in France, Belgium, and Switzerland.

Matthieu Grelier, CEO BC11 and Director of Programming at Endemol France says: “I am proud to lead this new label alongside our talented and creative teams as we explore new opportunities to connect with audiences and expand our reach beyond our IP. Our expansion into live music and events with BC11 reflects Endemol France’s strategy in continuing to grow the value of our current brands while creating new ones. Expanding into these new areas is a natural evolution, building on Endemol France’s proven expertise.”