Format

Be-Entertainment will be representing the brand-new Danish comedy game show "King of the Castle," originally developed by production company Laud People for a Saturday night family timeslot on TV2 Denmark and launched earlier this summer.

Marianne Björn, Format Manager at TV2 Denmark, says: "With this partnership we are setting off an exciting international journey together with our production and creative partner Laud People and Be-Entertainment as a distributor."

Set within a medieval castle, "King of the Castle"; features celebrities engaging in a series of outrageous games and challenges, all vying for golden coins. One celebrity is crowned the King or Queen of the Castle, enjoying lavish privileges while their subjects endure comical
obstacles and hardships.

Roald Bergmann, Head of international at Laud People, adds: "We’re proud to partner with Be-Entertainment to bring this innovative format to a global audience. 'King of the Castle' is family entertainment with a twist, proven to capture audiences with an impressive retention
rate. After a successful first season in Denmark, we’re thrilled to see such strong international interest.”

True to life, fairness is a foreign concept in this game show, leading to an abundance of chaos and comedy. This fresh family co-viewing hybrid of game show and reality has achieved high marks among the coveted young demographic.

Says Be-Entertainment Business Development Director Erik de Winter: “'King of the Castle' perfectly embodies our vision for comedy-driven formats, showcasing exceptional talent that amplifies its local appeal. This makes it a standout proposition for both linear and streaming platforms. We are excited to bring this format to our partners and share its unique charm and potential.”