Format

 Following the successful launch of The Connection on LA1 in Spain earlier this year, MediaLane’s innovative entertainment quiz format is now heading to Germany, as the 3rd country for the Format’s development and production. Produced by Brot&Butter ENTERTAINMENT, on Thursday, September 25, the show will premiere on leading German commercial broadcaster SAT.1. The Connection - Wer knackt die Verbindung?, will air in Primetime for seven consecutive weeks and will be hosted by Matthias Opdenhövel.

Developed by MediaLane, and distributed internationally by All Right Media, the format has quickly established itself as a global success. Local adaptations are currently in development in France, Italy, and Portugal, while in the Netherlands The Connection is preparing for a brand-new season for BNNVARA on NPO1, firmly securing its place in the channel’s line-up.

Building on this momentum, MediaLane announces that during MIPCOM it will present a brand-new international title in which the company is investing, GOAL! This primetime entertainment format brings the excitement of talent competitions to the world’s greatest passion: football. In a spectacular custom-built dome, undiscovered young football players—who have slipped through the cracks of traditional scouting systems—compete against each other in a series of demanding physical and mental challenges.

Powered by advanced AI and cutting-edge show technology, the contestants are guided and supported by former professional football stars. With so much hidden talent, GOAL! offers this overlooked group a once-in-a-lifetime opportunity to shine. The winner not only earns applause, but also a professional contract with a leading European football club. Blending sport, drama, and family entertainment, GOAL! is the ultimate quest for the next football undiscovered superstar!

Iris van den Ende, CEO MediaLane Group states: “MediaLane is making exciting strides on an international level. For the first time, we are bringing an advanced new format to MIPCOM, and the rollout of The Connection across multiple countries is very promising. We are particularly thrilled about the upcoming German launch. We also can’t wait to share more news soon about Stars on Stage, which already has options in five countries.”

Uli Zahn, CEO Brot&Butter ENTERTAINMENT states: “The Connection fascinated me – and our entire team – right from the very beginning. Its unique concept of uncovering the one big connection from an ever-growing set of clues sparks both excitement and curiosity and makes the format something truly special. I am deeply grateful to everyone at MediaLane for their trust and support with this successful format; to our colleagues at SAT.1 for the wonderful collaboration, and to our entire crew for their tireless passion and dedication”
Marc Rasmus, CEO Sat.1 added: “Quizzes are an integral part of SAT.1, and with The Connection, we are expanding our expertise in this genre with another innovative and exciting addition to our lineup.”