Animotion Media has appointed Caravanserai Partners as the official licensing agent for the hit edutainment property "The Fixies" in Spain, Portugal and Andorra. The agreement covers all merchandising categories, including toys and publishing, and aims to further strengthen the brand’s footprint in Iberia.
"The Fixies" already enjoys remarkable popularity with Spanish-speaking audiences, with its dedicated YouTube channel boasting more than 2.8 million subscribers and over 1.6 billion views.
Guillem Rey, Managing Director at Caravanserai Partners, commented: “Kids entertainment is evolving very fast, and we are very happy to start working with such an inspiring show like 'The Fixies', especially for its strong values that we’ll try to replicate into licensed products.”
Jean-Philippe, Founder of bRAND-WARD and Consultant at Animotion Media, added: “The appointment of Caravanserai as licensing agent in Spain and Portugal is another milestone in the 360° international development of 'The Fixies'. With its large and fast-growing audience on YouTube, and Caravanserai’s understanding of the local market, our hit edutainment IP will deepen its connection with children in Iberia.”
Loved by families worldwide for its fun storytelling and strong educational values, "The Fixies" has become a true international success. This new partnership ensures that children in Spain, Portugal and Andorra will not only enjoy the show on screen but also connect with it through a wide range of licensed products.
