Plan B, the production company co-led by Brad Pitt, Dede Gardner and Jeremy Kleiner, part of the Mediawan group since 2022, announces the creation of its subsidiary Plan B Europe, based in London and headed by Ed Macdonald, producer of “The End of the F***ing World” and “Baby Reindeer”.
This new European base will foster ongoing growth for Plan B, particularly increased production of premium series in the UK and across Europe.
Already collaborating with the world's top creative talents, this strategic move marks a major next step in the integration of Plan B within Mediawan, while expanding Plan B’s commitment to quality and its distinctive, storyteller-driven curatorial approach.
This development will foster new co-productions between the United States and Europe, building on Plan B’s projects already undertaken within the Mediawan Group such as: “Weekend Rebels”, “The man with a thousand faces”, and the US series adaptation of Mediawan Hit show "Call My agent."
“We are thrilled to expand Plan B’s footprint in Europe by bringing Ed Macdonald on board. Building on our artistic ambition, we’re excited to deepen our commitment to premium television and to explore new creative partnerships across the UK and Europe. With Ed’s exceptional track record and the support of Mediawan group, we look forward to captivating audiences around the world with ambitious new series,” said Brad Pitt, Dede Gardner and Jeremy Kleiner, Plan B’s leadership team.
“I have loved my years at Clerkenwell — I’m grateful for the friendships forged and deeply proud of the work we’ve made together. But it’s with huge excitement that I’m now joining the Plan B family. I’ve long admired Brad, Dede and Jeremy’s instinct for eclectic, resonant stories. I look forward to working alongside them to establish the company’s European division, with the support of Mediawan and their nurturing, producer-led ethos. I can’t wait to start this new chapter, to build upon Plan B’s legacy and to keep doing what I love — making vivid, high-quality television with the most talented storytellers in the world,” said Ed Macdonald.
“The richness and dynamism of France’s creative ecosystem - with its outstanding filming locations and robust financial support schemes - have enabled us, from France, to build with Mediawan an international studio to support talents and stories around the world. Today, the creation of Plan B Europe marks a key milestone in our international growth strategy and further strengthens the European DNA of the Mediawan group. As a premium reference label, Plan B brings a unique vision and an unwavering commitment to excellence, from development and writing to production. We are delighted that Ed Macdonald, the acclaimed producer of Baby Reindeer, will lead this new chapter and bring his expertise to our European projects. With Plan B as the driving force behind some of this year’s most acclaimed film and television successes, their arrival in Europe will empower us to continue creating world-class content and bring it to audiences everywhere,” said Pierre-Antoine Capton, CEO and cofounder of Mediawan Group and Elisabeth d’Arvieu, CEO of Mediawan Pictures.
