Format

ITV1 and ITVX partnered with People's Postcode Lottery, a British subscription lottery which raises money for charities, to develop the interactive new quiz show Win Win!. In this show, viewers can play from their sofas for the chance to win the same prizes as the contestants playing in the studio. One contestant is guaranteed to win £1,000,000 in the final episode — and that winner could be a viewer who makes it through to the end.
Created and produced by Hello Dolly, the show will air on Saturday nights for six weeks. Comedy duo Mel Giedroyc and Sue Perkins will host the game, which is based on survey questions about the views of the Great British public. A group of 40 studio contestants and viewers will play to win prizes, including dream holidays, luxury cars and tickets to some of the world's biggest sporting and entertainment events.
If you want to apply for the game, click here (the deadline is 30 June 2025).
The other interesting thing is that days after scoring the series order in the UK, Win Win! is making waves in the U.S., where NBC is developing a U.S. version of the show that will be produced by Hello Dolly, together with Universal Television Alternative Studio.
Games involving interaction with home viewers are certainly nothing new; since the boom in apps, there have been many quizzes in which home viewers play alongside, against or independently of contestants in the studio. However, this case is certainly very interesting, given the guaranteed £1 million prize and charitable purpose.
Axel Fiacco
To read about another game show /from France) and a British court show go to 
SUBSCRIBE TO the world’s most followed independent FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here: Espresso